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Broadcasters and their technology partners have been striving to automate key parts of the spot TV selling process. How are they doing at automating audience estimates, in-flight reconciliation, and other key tasks? How is the buy-side doing at automating RFPs, in-flight reconciliation and other key parts of the media planning and buying process?
Frank Comerford, President, Commercial Operations, NBCU
Michelle Clayton, Chief Client Officer, PremiumMedia360
Archie Gianunzio, SVP Sales, Furious Corp.
Al Lustgarten, VP, IT Administration, Hearst Television
Kurt Rao, CTO, TEGNA Media
Rob Weisbord, President of Broadcast and CRO, Sinclair Broadcast Group
Janet Stilson, Contributing Editor, TVNewsCheck (Moderator)