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Data, Performance, Technology: Optimizing Spot TV
August 6, 2020 @ 1:00 pm - 2:00 pm EDT
Following up on TVNewsCheck’s June 25 webinar, Optimizing Spot TV in a Challenging Economy, TVNewsCheck will continue the conversation on August 6 with leading TV buying and selling executives addressing:
• how buy/sell side sales automation may expand the client base later in 2020 and in 2021
• steps remaining in streamlining the buy/sell process with technology
• enhancing the buy/sell process with new data included in the automation platforms
• coping with audience measurement updates, including the addition of broadband only homes into sample
• selling addressable advertising
