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Data, Performance, Technology: Optimizing Spot TV

August 6 @ 1:00 pm - 2:00 pm

Following up on TVNewsCheck’s June 25 webinar, Optimizing Spot TV in a Challenging Economy, TVNewsCheck will continue the conversation on August 6 with leading TV buying and selling executives addressing:

• how buy/sell side sales automation may expand the client base later in 2020 and in 2021
• steps remaining in streamlining the buy/sell process with technology
• enhancing the buy/sell process with new data included in the automation platforms
• coping with audience measurement updates, including the addition of broadband only homes into sample
• selling addressable advertising

Details

Date:
August 6
Time:
1:00 pm - 2:00 pm
Website:
https://us02web.zoom.us/webinar/register/3815948399602/WN_7QC4uWgXQRmRN2px9s0b1w

Venue

Zoom Webinar

Organizer

TVNewsCheck
Phone:
484-412-8297