Local media buyers and sellers want to create multimedia campaigns, but barriers, including inadequate audience data and workflow silos, are slowing things down. What can buyers and sellers do to create short-term workarounds and long-term solutions that will enable them to transact across media including linear TV, streaming, mobile and digital advertising? Where are the needed data and technology solutions that would facilitate multimedia buys?

Speakers:
Heather Gundry, SVP Group Director, Local Investment, Dentsu X
Missy Evenson, VP sales, Local Media, The E.W. Scripps Company
Michael Newman, Director of Transformation, Graham Media
Wil Danielson, SVP National Sales, Digital Division, Nexstar Media Group
Martin Kristiseter, Managing Director, Compulse
Paige Albiniak, Contributing Editor, TVNewsCheck (moderator)

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