Multimedia Campaigns & Optimizing Spot TV
October 20 @ 1:00 pm - 2:00 pm
Media buyers and sellers know they need to move to a multiplatform approach to planning spot TV campaigns, yet barriers continue to exist. What best practices are being established at media companies and agencies to plan, buy and steward multimedia campaigns? What media are included most effectively? What are the best strategies for agencies trying to integrate digital and linear planning and buying departments? What are the latest technology advances doing to facilitate multimedia buys?