Performance Campaigns & Optimizing Spot TV
March 31 @ 1:00 pm - 2:00 pmFree
Media buying agencies and station groups have been refining the performance-based campaigns, designed to deliver better value to national advertisers investing in local. How are these important campaign strategies evolving in 2021? Are media buyers and sellers resolving issues, including in audience measurement, that have complicated execution? How well is technology keeping up with the trend and facilitating it?