Streaming News 2022: Maximizing Audience & Revenue
August 4 @ 1:00 pm - 2:00 pm EDT
As streaming becomes more of a focus for national and local news, executives will discuss how sales organizations are adapting to maximize direct sales and get the most out of programmatic exchanges. Streaming leaders also discuss their strategies for audience development on OTT channels, the role of vMVPDs and where marketing and UX continue to evolve to give newsrooms a competitive edge.
