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Webinar: 2021 Spot TV Forecast

January 27, 2021 @ 1:00 pm - 2:00 pm EST


This TVNewsCheck Working Lunch Webinar will gather leaders from the spot TV buying and selling community to talk about how the spot TV market is shaping up for 2021. TVNewsCheck in early October forecast a 7.4% increase for core spot TV advertising in 2021, up from a pandemic-influenced 18% decline in 2020. BIA Advisory Services recently forecast a rebound in spot TV for 2021. How is spot TV spending shaping up in early 2021 overall and in key categories? How much are streaming and digital advertising supplementing linear? What do buying and selling chiefs anticipate in advances to automated transacting, performance campaigns, impression-based transactions and audience measurement, including the addition of BBO homes to the Nielsen sample?


Zoom Webinar