Market Share

TVNewsCheck’s Programming Everywhere event addresses the programming challenges local TV stations face to fill hours of openings in their schedule with content. TV marketers on site will “get stimulated with lots of concrete ideas to bring back and implement at their stations,” says Michael Depp, TVNewsCheck editor and a moderator at the conference.

If you could write a letter to your younger self, what would you say? At KING in Seattle, Olivia Roberts, one of KING’s marketing producers, conceived and produced a campaign featuring three of the station’s women anchor/reporters writing a letter to themselves.

Local TV sales teams can call on a business and show them a polished spec spot that takes just five minutes to make. “It’s translating into more clients and more revenue,” says Rye Addis, the general sales manager at KOAM Pittsburg, Kan.

News viewers of KSLA, Gray’s CBS affiliate in Shreveport, La., who tuned into the 6 o’clock news on Feb. 28 didn’t see the typical hour-long newscast they would have seen on any other day. That night, the station started with an abbreviated block of news and weather before going through the rest of the hour showing a documentary about Shreveport’s Black history.

WCMH in Columbus, Ohio, executed a one-day advertising campaign with a single message using all traditional media — plus one fairly unusual — to get people talking.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a digital media producer, a technical media producer (combination newscast director and master control operator) and maintenance technician.

KMSP in Minneapolis revived and freshened a 20-year-old music image campaign done for its morning news that features the longest-running morning team in the market.

The NAB contends that the proposed ban on noncompete agreements is far-reaching and oversteps the FTC’s jurisdiction. Broadcasting presents a unique case for reasonable noncompete clauses due to the substantial investments broadcasters make in promoting on-air talent.

There are no college or university degrees in local TV marketing, so Nathan White moved up into management taking the classic path of learning on the job.

Rick Lewchuk, former SVP of creative marketing and brand standards for CNN Worldwide, has started his own marketing company, Film At 11. Lewchuk thinks his experience can help local TV news broadcasters.

New jobs posted to TVNewscheck’s Media Job Center include openings for a promotion producer and a sr. director of news strategy.

On Monday, Feb. 6, at around 6:15 in the morning, a 3.8-magnitude earthquake struck near Buffalo, N.Y., the strongest recorded in the area in 40 years. Buffalo’s TV stations were airing their morning newscasts at the time and began reporting on the rare phenomenon.