Market Share

New jobs posted to TVNewsCheck’s Media Job Center include an opening for an anchor/reporter/producer for a weekly news magazine.

WBRC, Gray’s Fox affiliate in Birmingham, Ala., plans to roll out a four-spot weather image campaign on Sunday during the Super Bowl. “This was a different type of campaign, built to not look or feel like a local news promo and to create a ‘stop and look’,” says Nate Mills, WBRC’s creative services director.

A local advertiser on KOSA in Odessa-Midland, Texas, was so impressed with the digital advertising campaign done for his business by the station that he went on camera to let others know that he wanted “to invest more in that type of advertising.”

Local TV people who have signed up for the free Marketing Monday newsletter from TVNewsCheck tend to have a very relaxing weekend. Because they know, come Monday morning, they can count on Marketing Monday newsletter to appear in their inboxes.

KXAN, Nexstar’s NBC affiliate in Austin, Texas, has introduced a weekly newsletter to keep residents informed on the top political news of the week. “It really made sense because our station has such a strong history of covering politics,” says Kate Winkle, KXAN’s digital director.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a director of creative services, several sales managers, a digital content manager, executive news producers, a weekend anchor, an MMJ and a business affairs VP.

In many cases, local TV news promos are easily recognized. But through the years, some stations have gone high concept, hired professional actors or volunteer station employees, to be in carefully scripted skits that don’t look like the news promos you’re used to seeing, at least at first.

It’s been tough for the city of Buffalo, N.Y. First, a city used to snow gets a crippling blizzard. Then, a member of the Buffalo Bills football team is carted off the field, and the game is canceled. “These were difficult stories, so we wanted to keep the tone optimistic, positive, a bit uplifting and community-centric,” says Dan Meyers, the marketing director at WGRZ.

New jobs posted to TVNewsCheck’s Media Job Center include openings for an IT manager, two promotions producers, a creative services photographer/editor and a manager of program development.

From October 2022 to the end of the year, the Nexstar Media Charitable Foundation donated money to the United Way, local food banks, the Salvation Army, veterans programs and other community organization across seven markets where Nexstar owns a TV station.

When TV stations are trying to persuade viewers to watch a certain newscast, a campaign featuring five promos can be very powerful. Check out this campaign from KIRO in Seattle.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a part-time administrative assistant in New York City and a partnership marketing specialist in Charlotte, N.C.

WLJT, West Tennessee Public Television, has chosen Peter Noll to be the station’s new general manager and CEO, effective immediately. He joins from WNBJ, the NBC and CW affiliates in Jackson, Tenn., where he was GM.

In 2022, there were 266 Market Share columns published which generated more than 255,000 views. Here are some of the most-read columns of 2022.

Viewers will be treated to the midnight ball-drop in New York City, and spectacular firework shows from Dallas’ Reunion Tower and from Denver’s downtown area, as well as a 10-minute fireworks show launched from the rooftops of eight Las Vegas Strip hotels.