WXIN Food Drive Provides 300,000 Meals
WVUE Wins Two National Journalism Awards
Meteorologist A Big Part Of WCNC Social Win
Tegna’s NBC affiliate in Charlotte, N.C., has more than 3.5 million actions on social, 26.5% of the total engagement generated by the DMA, with more than 13.3 million social actions. It’s No. 1 on Facebook, helped by Brad Panovich,the station’s chief meteorologist. “I believe he has the most followers on social media of any one of our meteorologists in the company,” says News Director Matt King.
WFMY Telethons Raise $100K For Tornado Victims
WGHP Raises Over $70K For Tornado Victims
WGN Brands Tuesday’s Cubs/White Sox Games
Exclusives
KING’s New Newscast Leaves Positive Feeling
WJZY Remodels House Of Vet With 3 Purple Hearts
WPIX’s Creative Team Wins 4 NY Emmy Awards
Picture Yourself In DC As A Promo Producer
KCRA Sacramento Leads On Facebook By 2M
KCRA, Hearst’s NBC affiliate in California’s capital, is the leader in social media actions in the market over the last six months with more than 4.1 million actions on social, 36% of the total engagement generated by the DMA. The secret sauce to KCRA’s success is its pervasive culture that digital is important, says Devon Armijo, digital media manager. “It allows us not only to produce emotionally relevant content for the Facebook platform, but it also allows us to be creative and innovative and have fun with it and I think that’s a big part of our success.”
Create A PSA, Win A Canon 5D Camera Kit
WCVB Wins 8 National Headline Awards
NBC/Telemundo Stations Give Millions To Nonprofits
WMAR Rebrands To Focus On Maryland Roots
KNTV Profiles Early Asian-American Immigrants
WWL Wins Most First-Place AP Awards
WRAL Report Gives Voice To Child Sex Victims
KING Photojournalists Win Multiple Best Awards
Local TV Promos Inspire Peace In Afghanistan
The COO of a couple television networks half-way around the world has been using local TV promos seen on TVNewsCheck‘s Market Share blog as a teaching tool for marketing and promoting peace in the country.
Unique Content Puts WJBK First On Facebook
Fox’s Detroit O&O led in social media actions in the market over the last six months according to data from audience insight firm Shareablee. Why? Jay Dillon, WJBK’s senior web producer, says “We look for the local news that our audience is interested in. We are very in tune with what our audience is engaged with; what stories will drive traffic. We just push our local content first and foremost.” And besides being local, the focus is on content that’s unique to the station.
WBTV Launches Untraditional Newscast At 7:30
WGN Celebrates 70 Year As ‘Chicago’s Very Own’
WTAE Takes Viewers On Patrol With Police
WJW Leads Cleveland Facebook Actions
Andy Fishman, WJW’s news director, and Jessica Bates, the station’s managing editor, attribute most of their success on Facebook to experimentation, selective content and constantly responding to what their followers post. “What worked for us this morning may not be successful for us in the afternoon,” says Bates. “We’re going to take risks. Maybe it’s a graphic. Maybe it’s a video.”
