Market Share

Tegna-owned KVUE is the market’s social media leader in Austin, Tex. according to Shareablee data with nearly 3 million actions in the last six months. Its marketing director says with its cross-generational draw, “Facebook is the best opportunity that any marketer has ever had before.”

After the host of HBO’s Last Week Tonight with John Oliver poked some fun at the Scranton, Pa., ABC affiliate’s outdoor train set it features in weather reports, some viewers took offense. Later, Oliver revisited the subject and adamantly professed his love for train sets, then unveiled what he called “greatest backyard train the world has seen ever seen.” It features three levels of trains, tunnels, waterfalls, fireworks, a viaduct and Scranton buildings, including the Lackawanna Hotel. To wrap up the segment, Oliver asked: “When are you going to pick this up?” Just as soon as WNEP can clear out room for it.

WAGA, the Fox O&O in Atlanta, leads all media outlets in Atlanta by about 8 million social media actions over the last six months according to data from audience insight firm Shareablee. WAGA has almost 22 million actions on social, 41% of the total engagement generated by the DMA (No. 10), with more than 53.8 million social actions. WAGA is also ahead in actions per post with 1,724.

Alejandro Guajardo has been interim CSD at Tribune’s San Diego Fox affiliate since February and was the station’s commercial production manager prior to that.

TV stations all across the country, either in conjunction with their broadcast group owners, or on their own, continue to conduct fundraisers to help victims in Texas and Louisiana deal with devastating flooding due to Hurricane Harvey.

TV stations and their owners are at the forefront of helping raise funds for organizations aiding victims of the flooding  left in the wake of Hurricane Harvey.