Market Share

Justin Welnack will join the Scripps ABC affiliate in Indianapolis in April, moving from WAPT Jackson, Miss., where he’s been CSD for four years.

Tegna’s NBC affiliate in Minneapolis has evolved its use of social media over the years, from a platform to drive users to KARE’s newscasts or website to it being the primary outlet for breaking news. “Facebook is literally the first place that we will put breaking news. The audience now demands more content on social media. So our strategy has completely been turned upside down,” says Social Media Manager Bea Chang.

WITI, Tribune’s Fox affiliate, is ahead in social media actions in the market over the last six months according to data from audience insight firm Shareablee. One reason for its dominance is a football team whose home is 120 miles away — the Green Bay Packers. Others include its use of Facebook Live and drone coverage of breaking news.

After a series of investigations and reports both on air and on social media by WPIX New York reporter Monica Morales (l) that revealed horrible housing conditions, New York Governor Andrew Cuomo (r) made personal inspections followed by proposals on how to remedy the housing  problems. Also, as a result of Morales’ reports on WPIX, 55 buildings in the public housing developments across the city now have heat and hot water.

In a series of investigative reports, Raycom’s National Investigative Team, led by WVUE New Orleans’ Lee Zurik, analyzed the nation’s top 1,000 prescribers of opioids to Medicare patients and found just 10% had been sanctioned.

WDIV, Graham Media’s Detroit NBC affiliate, is partnering with Nextdoor, the free and private social network for neighborhoods, to boost conversations around local news in communities across the Detroit area. “It gives us an opportunity to connect with our viewers on a very specific, geo-targeted neighborhood level,” says Mike Katona, Graham’s digital product manager.

WTVR, Tribune’s CBS affiliate in Richmond, Va., is ahead in social media actions in the market over the last six months according to data from audience insight firm Shareablee. One reason for its success is its creation of several news franchises that help generate engagement.