Wednesday, October 9, 2024

NAB Show New York

How to Thrive in 2025

Mission: 

A disrupted media ecosystem and an unfavorable regulatory environment have upped the ante for TV station group leaders determined to transform their businesses into high-profile, multiplatform enterprises serving large and devoted audiences. Industry leaders and futurists will explore game plans at TVNewsCheck’s Local TV Strategies conference, where ideas about finance, revenue and technology converge to reinvent business models. The conference, a re-imagination of what was previously known as TV2025: Monetizing the Future, will take place at NAB Show New York.

2024 Agenda Highlights 

Financial Forecast 

As the multiplatform video market continues to morph and evolve, local TV must keep pace with competitors by tapping innovations in technology, data, business models, audience, and advertiser trends. How can the industry bring legacy businesses into the future on sound economic footing? How can local TV leverage its unique value propositions while creating new ones that go beyond its core strengths? What are the major pivot points that will determine success or failure as local TV transforms, and what can broadcasters expect ahead for ad revenue, retrans and even reverse comp?

Rick Ducey

Managing Director, BIA Advisory Services

 

Keynote Interview  

NewsCheckMedia Chief Content Officer Michael Depp interviews an industry leader on strategies for 2025.

 

8th Annual Station Group Leaders Panel 

Four station group leaders assess the state of the industry, capitalizing on multimedia opportunities and assessing emerging revenue streams. Where do they see the most promising opportunities in 2025 including NextGen TV, streaming, sports and a reimagining of local news?

Mike Hayes, President, Hearst Television
Valari Staab, Chariman, NBCUniversal Local
Moderator: Michael Depp, Chief Content Officer, NewsCheckMedia LLC & Editor, TVNewsCheck

 

Advanced Streaming and FAST Revenue Strategies for Local TV

How can broadcasters push past legacy thinking to open new revenue opportunities on their AVOD and FAST channels? Where are the revenue prospects beyond programmatic, and how can they be realized? Who are the sellers most effectively connecting with advertisers on streaming, and why are they succeeding?

 

Mining NextGen TV for ROI in 2025

CFOs, technology and revenue leaders assess emerging sources of revenue in datacasting, targeted advertising, personalization and audience measurement. How much revenue will come in 2025? When will it be transformative for ROI and consumers’ perception of local TV?

Kerry Oslund, VP Strategy & Business Development, E.W. Scripps

 

Advertising Leaders on Thriving in 2025 

Media buying leaders talk about optimizing multiplatform TV advertising locally and regionally in 2025. What kind of growth do they anticipate from national spot TV? Where is the industry evolving in audience measurement and the way advertising is targeted?

Joe Cerone, Executive Vice President, Local Investment,IPG Mediabrands
Jennifer Hungerbuhler, EVP Managing Director, Local Video and Audio Investment, Dentsu

 

Lightning Round & Local TV’s Future 

Leaders and futurists from AI technology providers specializing in the media offer brief takes on how artificial intelligence can streamline workflows in content creation, sales, operations and management. The Lightning Round sets the stage for a conversation with AI pioneers and a VIP tour of AI technology on the NAB Show New York exhibit floor.

 

AI and Building Tomorrow’s Station Group

How can station groups retrofit their existing organizations as leaner and more efficient using generative AI for sales, marketing, operations and content creation? How can they make aggressive efforts to upscale their employees as more AI-fluent and productive? A guide to existing technologies and practices groups can adopt to capitalize on gen AI’s current capacities and be more competitive in the multiplatform environment.

Rafi Mamalian, AVP, Head of Innovation Lab, Sinclair
Ian Hill, Director of Digital Audience Development, Tegna
Kurt Christopher, VP of Television Digital Strategy, Hubbard broadcasting
Moderator: Jon Accarrino, Founder, Ordo Digital

An AI Tour of the NAB Show New York Exhibit Hall

After a technology leader lightning round and an in-depth workshop, TVNewsCheck’s VIP tour of AI providers on the NAB Show New York exhibit floor offers opportunities to see the technology in action, ask questions and brainstorm with futurists.

 

Get on the list now and lock in an early bird discount. We’ll alert you as soon as Registration for Local TV Strategies and NAB Show New York opens.

 

  • Early Bird: $499
  • Full Registration (after July 22): $699

 

Sponsor Local TV Strategies

Contact

Drean Kershaw

Director of Sales

Kathy Haley

Publisher

 

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