NBC 7 and Telemundo 20 San Diego are looking for a News Brand Director to lead the strategy and execution of our stations’ News branding, marketing, community and promotional campaigns. The ideal candidate will ensure all platforms are consistent with the overall voice and tone of our stations’ images. This role also oversees community outreach, event marketing, press and client commercial production. In summary, the role is charged with developing and showcasing the creative content in the marketplace that will grow and retain viewership. The Director of Brand and Marketing directly works with and reports to the President/GM of the San Diego NBC and Telemundo stations.
Define, plan, execute and track marketing strategies that build awareness and drive consumption for our NBC 7 and Telemundo 20 News brands on all platforms.
Work with Research to develop consumer insights and translate those insights into market needs that inform content, product development, and News brand communication.
Inspire a team of creatives to generate ideas that will move our brands forward.
Develop and execute strategy to grow NBC 7 & Telemundo 20 San Diego’s social, mobile app, OTT and online audience.
Support company community initiatives and generate ideas for community involvement to strengthen brand loyalty while creating revenue opportunities for clients.
Create press opportunities and manage messaging to the press for the two stations including writing press releases and pitches of potential opportunities.
Oversee the production and scheduling of promotion including brand image campaigns, daily news promotion, tent pole events, syndicated, local and network program episodic promotion
Bachelor’s Degree or equivalent work experience
Minimum 5 years of marketing, brand development, or creative production experience
Prior media or digital experience required
Must be able to work flexible hours including weekends and evenings
Additional Job Requirements
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
Must be willing to work in San Diego
Must have unrestricted work authorization to work in the United States
Must have a valid driver’s license
Must be able to provide a reel/portfolio of work examples — if available, include a web address when you submit your resume
Results-driven focus and detail-oriented mindset with a proven track record of developing and producing creative/topical writing, engaging promotions and increasing News viewership.
Solid background mid-market Television or Cable Marketing environment and in building and cultivating strategic relationships
Superior project management skills – including excellent communication and presentation skills.
Proven track record in driving, developing and mentoring high performance teams.
Working knowledge of editing platforms including Final Cut Pro and media play out software.
Strong negotiation skills
Thorough understanding of audience measurement resources for example, Nielsen and Arbitron systems, High Priority Book periods/ Sweeps and key demographic tent poles.
Bilingual (Spanish/English) a plus.
To apply for this job please visit jobs.brassring.com.