WTXL-TV, the ABC affiliate in Tallahassee, Florida, is looking for a marketing and branding boss to create our future brand and lead our teams on multiple platforms. WTXL is one of the newest members of the EW Scripps group – a company dedicated to serving local communities with authentic, engaged storytelling.
Oversee the brand image strategy and execution, including supervising all aspects of station promotion and marketing using on-air, online and outside media resources.
Responsible for the development of promotional strategic plans, multi-media marketing plans, promotional News campaigns, general programming promotion.
Develop web-based promotion and monitor image of station website.
Supervise and schedule day-to-day activities in the Promotion Department for station.
Liaison with network and syndicators regarding the station promotional activities.
Coordinate commercial production and sales promotion for the Sales Department.
Develop and coordinate viewer-related contests for station.
Develop and monitor annual budgets for Creative Services Department.
Perform other duties as may be assigned by station GM and corporate management.
To apply for this job please visit scripps.wd5.myworkdayjobs.com.