AccuWeather To Launch Video Streaming Service AccuWeather Now
AccuWeather today announced it will launch a video streaming product later this summer called AccuWeather Now. The streaming offering will feature 24 hours of continuous daily programming, dedicated to all things weather, including extreme and natural events, global forecasts, climate and weather-related long- and short-form documentaries from across the U.S. and around the world.
This new venture comes as weather and climate events have an annual impact of several trillions of dollars on the global economy and remain top concerns of people and business. The company says AccuWeather Now “will meet a growing demand for weather and climate news and content and complement AccuWeather’s existing suite of platforms. AccuWeather’s award-winning 24/7 national network already reaches 36 million households with another 1.5 billion people globally accessing AccuWeather forecasts via digital devices, such as desktop and apps, as well as radio, television and newspapers as well as digital out of home.”
“Our viewers depend on AccuWeather to deliver the most accurate forecast as well as comprehensive and compelling weather coverage of hurricanes, tornadoes, wildfires, flooding, heat waves and extreme weather of all types that impact and disrupt lives and livelihoods,” said AccuWeather Network General Manager Sarah Katt. “Since not everyone has access to cable, and with more people becoming increasingly more invested in weather and its impact to people, communities and businesses, the launch of AccuWeather Now is a natural extension of our global weather footprint and six decades of expertise.”
To engage new and younger audiences with an increasing appetite to be “in the know” about weather and climate and to stay informed, Katt said the content available on AccuWeather Now will be differentiated from AccuWeather’s other offerings.
“In addition to breaking weather news,” Katt added, “AccuWeather Now will feature dramatic weather video; stories illustrating the potential impact of forecasted weather on sports, health and other everyday activities; engaging social weather content from popular platforms such as TikTok, Instagram, Twitter and others; as well as long-form story telling of major weather events and environmental wonders around the world.”