Allen Media Launches The Weather Channel En Español

Today, Allen Media Group-owned The Weather Channel launched its new free television network The Weather Channel en Español, the first 24/7 Spanish-language free-streaming weather news network in the United States. The Weather Channel en Español makes its historic debut on the 40th anniversary of the launch of The Weather Channel television network. The new network has signed sponsors including Ford, GEICO, General Motors, Toyota and Walmart.

The Weather Channel en Español features a variety of Spanish-language weather content, including locally specific forecasting, storytelling that will help viewers understand the variation behind weather events, climate science, and its human impact.

Also, the new free-streaming network will use the full resources of The Weather Channel, including the network’s multiple Emmy-winning immersive mixed reality (IMR) technology. Allen Media said that viewers “can expect the same exceptional quality and timely reporting they rely on from The Weather Channel, along with seamless collaboration among other Allen Media Group platforms such as Pattrn — The Weather Channel’s climate, environment and sustainability network.”

Byron Allen, founder, chairman and CEO of The Weather Channel parent company, Allen Media Group, said: “The Hispanic marketplace is indexing extremely well with streaming services and is severely underserved. Our launch of The Weather Channel en Español is historic, and is a recognition of the continued and significant growth of the U.S. Hispanic population and the constant need to keep the entire public informed and safe as multi-billion dollar weather disasters are on the rise — especially in communities where Spanish is spoken as both the primary and secondary language in millions of households throughout America.

“I am proud to say viewers of The Weather Channel en Español will be able to increase their safety and awareness of extreme weather events with the full support of the number one weather news network, and its vast resources, infrastructure, technology, and scientists.”

Sussy Ruiz, editor-in-chief of The Weather Channel en Español, said: “I’m very proud to be a part of Allen Media Group’s significant investment in The Weather Channel en Español. The Weather Channel has been voted the most-trusted news brand in America for 11 consecutive years, and the fifth most-trusted brand overall. The full resources of The Weather Channel have been dedicated to ensure The Weather Channel en Español achieves The Weather Channel’s 40-year history of excellence.”
Nora Zimmett, president, news and original series for Weather Group, said: “The Weather Channel en Español represents the continued commitment of The Weather Channel to keep the entire public informed and safe when severe weather is about to strike. In addition to vital weather and climate information, The Weather Channel en Español also provides cutting edge technology, comprehensive storytelling, plus compelling and engaging original programming.”

The first on-camera meteorologists to join The Weather Channel en Español are Albert Martinez, Henry Golac, Milmar Ramirez, Jessica Fernandez, Abel Hernandez and Lorena Lim.

Martinez brings more than 13 years of experience to The Weather Channel en Español. He is a 13-time Emmy recipient and a five-time Telly award recipient. His experience includes extensive live and field reporting of climate change, science, and astronomy. In his new role as senior meteorologist, Martinez will be responsible for directing and managing all aspects of weather content for The Weather Channel en Español, including integrating his previous experience in augmented and immersive mixed reality as a Max Reality Ambassador for The Weather Co. (IBM).

Prior to joining The Weather Channel en Español, Martinez was chief meteorologist for Univision Network’s Despierta America, Edicion Digital, Noticiero Univision and PrendeTV.

Golac is an 11-time Emmy-winning meteorologist and is the 2021 Rocky Mountain Emmy award recipient for Best Weather Anchor in Arizona. Most recently, Golac was chief meteorologist at Telemundo in Arizona. Golac has also held various roles at WVEN Orlando, Fla.; Radio Exito in Buenos Aires and WJAN-CD Miami.

Ramirez is also an Emmy-winning meteorologist with extensive experience in Spanish-language reporting. Previously, Ramirez was an anchor at Telemundo and Univision affiliates in Dallas, where she presented the weather forecast, as well as planned and coordinated severe weather coverage.

Fernandez joins the network from WLTV Miami and previously held positions as a meteorologist at KGNS Laredo, Texas, and WSVN Miami. She earned a professional science master’s degree in broadcast meteorology from the University of Miami.

Hernandez brings more than 20 years of experience as a weather presenter in major Hispanic markets like New York, Miami, Dallas and San Antonio. Hernandez has won multiple Emmys in various categories such as, best weathercaster, best weather anchor during severe weather and best video journalist for an environmental report in Texas.

Lim joins The Weather Channel en Español from KULX Salt Lake City, where she was a chief meteorologist. Lim was responsible for forecasting and planning for significant weather events in the area, as well as coordinating and producing weather coverage in Sacramento, Calif.; Tampa, Fla.; Denver; Las Vegas; and Arizona. Previously, she was the chief meteorologist in Oklahoma and held roles as a forecaster and researcher at Cuba’s National Institute of Oceanography and the National Institute of Meteorology.