Fox First Run To Launch Digital Initiative ‘Battleground’ With Linear Show For National Syndication

The weekly newsletter, social/digital initiative and syndicated broadcast TV component plans to highlight the power of swing state voters in the presidential election.

Fox First Run announced Battleground, a new political digital initiative that will begin today as a newsletter, followed by a national linear broadcast debut on June 10. With clearances on all of the Fox Television owned-and-operated stations as well as on Bahakel Communications’ WCCB Charlotte, N.C., the 30-minute program will air on Mondays for nine weeks, before expanding to five days a week on Aug. 12.

Stephen Brown, executive vice president of programming and development for Fox Television Stations and Fox First Run, said: “In what is shaping up to be a record political advertising year in local media, this initiative positions us to reap the benefits of exuberant spending on all sides. Our offering is unique in that local media, the newspapers, television, and radio stations, are ingrained in these communities and thus, can provide a deeper, more nuanced understanding of how voters will decide this election in each of those states.”

Hosted by S.E. Cupp, Battleground will focus on the power of the seven swing states and their collective 93 electoral votes in the presidential election. The program will be executive produced by Neal Kendall (Piedmont Studios, Love and Respect with Killer Mike, The Arsenio Hall Show and Tavis Smiley) and in partnership with local radio stations, newspapers, and the Fox-owned TV stations, Fox 10 Phoenix in Arizona, Fox 5 Atlanta in Georgia, Fox 2 Detroit in Michigan, Fox 29 Philadelphia in Pennsylvania, Fox 6 Milwaukee in Wisconsin and CW 18 in Charlotte, North Carolina.

Some of the top local Fox political correspondents will be reporting and contributing from their local markets including:

  • Jeff Cole and Shiba Russell from WTXF Philadelphia
  • Russ Spencer from WAGA Atlanta
  • John Hook, Ellen McNamara and Steve Nielsen from KSAZ Phoenix
  • Jason Calvi from WITI Milwaukee

S.E. Cupp

S.E. Cupp is a CNN political commentator, nationally syndicated columnist, and practical conservative. A graduate of Cornell University, Cupp serves as an advisory member for their Institute of Politics and Global Affairs. She earned a master’s degree from New York University. She added: “All politics is local. These seven swing states have crucial stories to tell, and our fantastic team of reporters and producers will bring these local conversations to a national audience in a unique and rigorous manner, from right where it’s happening — on the ground.”

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Executive Producer Neal Kendall added: “By harnessing the power of the dedicated and talented local journalists in each of these critical swing states, ‘Battleground’ will allow us the distinct opportunity to shine a light on the particular people, places, and issues that will ultimately decide the 2024 election. Our viewers and the campaigns that are spending political money will both be paying attention.”


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