The “first-of-its-kind” partnership will result in Spanish-speaking audiences in 13 Texas DMAs receiving live news on weekday mornings.
Gray Television & NBCU Local’s Telemundo Stations Expand Texas News Collaboration
Gray Television and NBCUniversal Local’s Telemundo Station Group, have established a news collaboration to expand Telemundo Station Group’s Noticias Telemundo Texas to Gray’s seven Telemundo affiliated Texas stations: KTLE Odessa-Midland, KWTX-KBTX Waco-Temple-Bryan, KXNU-KGNS Laredo, KXTQ Lubbock, KEYU Amarillo, KLTV-KTRE Tyler-Lufkin and KSWO-KKTM Wichita Falls-Lawton beginning Oct. 10 at 5 a.m. CT. As a result of this partnership, Spanish-speaking audiences in 13 Texas DMAs will receive live news and updates, and weather forecasts on weekday mornings.
Susan Sim Oh, vice president of strategy and operations for Gray Television’s Telemundo Station Group, said: “We are elated about the first ever news collaboration with NBCU Local’s Telemundo Station Group. Serving our audiences with quality news and valuable information is why we are in the television business. This partnership will allow us to provide nearly triple the amount of Texas-based news in Spanish to approximately 429,000 Hispanic homes throughout Gray’s seven Telemundo affiliate markets in Texas.”
Noticias Telemundo Texas is a new two-hour, early morning weekday newscast that was launched by NBCUniversal Local’s Telemundo Station Group on Sept. 26 across five Telemundo owned stations in Texas: KXTX Dallas, KTMD Houston, KVDA San Antonio, KTLM Harlingen-McAllen and KTDO El Paso. Noticias Telemundo Texas is produced from NBC’s KXAS-KXTX studios in Fort Worth with reporters from Telemundo owned stations in Texas contributing with local reports from their communities.
As part of the news collaboration, Gray’s Telemundo affiliated stations in Texas will provide local news content from their respective markets and will broaden the presentation of Noticias Telemundo Texas for Spanish-speaking communities in the state. With this collaboration, Gray’s Telemundo affiliated stations in Texas will be providing more news than any other Spanish-language news outlets in its Texas markets.
“We are pleased to team up with Gray TV and to expand our “Noticias Telemundo Texas” newscast to more communities in the state,” added Ozzie Martínez, executive vice president, multi-platform news, original programming, standards for Telemundo Station Group. “From discussing the headlines that are leading the day to providing more context about the issues impacting Texans, our newscast will now reach and inform even more communities.”
In addition, Gray’s Telemundo affiliated stations in Texas will simulcast Telemundo 39 / Dallas or Telemundo 60 / San Antonio’s 4 p.m. weekday newscasts beginning late October. The live news simulcasts will lead into Gray’s Telemundo affiliated stations’ 4:30p / 5:00p local newscasts.
BRAND CONNECTIONS
Noticias Telemundo Texas will air in the following Texas markets:
Telemundo owned stations (launched the newscast on Sept. 26):
- Dallas / KXTX
- Houston / KTMD
- San Antonio / KVDA
- McAllen / KTLM
- El Paso / KTDO
Gray Telemundo affiliated stations (to launch newscast Oct. 10):
- Odessa – Midland / KTLE
- Waco -Temple-Bryan / KWTX / KBTX
- Laredo / KXNU / KGNS
- Lubbock / KXTQ
- Amarillo / KEYU
- Tyler – Lufkin / KLTV / KTRE
- Wichita Falls-Lawton / KSWO / KKTM
Newscast Programming Among Texas Gray-owned Telemundo Affiliates:
| Market | M-F Morning Newscast (CT) | M-F Late Afternoon Newscast (CT) | Simulcast Market |
| Amarillo | 5a – 7a | 4p – 5p | Dallas |
| Lubbock | 5a – 7a | 4p – 5p | Dallas |
| Tyler – Lufkin | 5a – 7a | 4p – 5p | Dallas |
| Waco – Temple – Bryan | 5a – 7a | 4p – 5p | Dallas |
| Wichita Falls – Lawton | 5a – 7a | 4p – 5p | Dallas |
| Odessa – Midland | 5a – 7a | 4p – 5p | San Antonio |
| Laredo | 5a – 7a | 4p – 4:30p | San Antonio |
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