The Canadian Broadcasting Corp. took no half measures when it came to overhauling its approach to TV news, so it started with a top-to-bottom reboot of its flagship national broadcast, The National.
That reboot prompted heavy blowback from viewers and taught the legacy public broadcaster valuable lessons on audiences’ threshold for change. It didn’t dampen CBC’s sense of urgency that reinvention still needed to come on every front — from how news stories are conceived and presented to how they’re distributed and the new workflows and technology that would need to usher them through.
CBC’s transformation from quintessential legacy broadcaster to a nimbler, quickly iterative and digital-centric media organization is the subject of 2022’s NewsTECHForum keynote interview, Radical Moves: Inside CBC’s Reinvention of TV News, featuring the architects behind it — Michael Gruzuk, head of CBC News Studios, and Andree Lau, senior director of digital news, publishing and streaming.
The interview, moderated by TVNewsCheck Editor Michael Depp, will be held on Dec. 13 at 10 a.m. at the New York Hilton.
“The story of CBC’s ongoing reinvention as a news organization touches on every single element of NewsTECHForum’s theme this year of reimagining the news and how it’s made,” Depp said. “Revamping The National was as bold a move as it comes, and audiences meted out swift judgement that forced quick, smart new iterations. CBC has leaned into that process and embraced a pivot to streaming, most recently FAST, that’s prompting cultural and organizational changes from which all broadcasters can learn.
“Michael and Andree are spearheading this transformation,” he added. “They can speak frankly and dramatically about how the most legacy-ingrained organizations can and must evolve to entirely new generational expectations from their audience.”
NewsTECHForum panels also include Blowing Up the TV Newscast in Order To Save It; Building Tomorrow’s News Studio & Workflows; Creating More Content for a Multimedia Audience; Reinventing News Presentation & Presenters in a Multimedia Ecosystem; Field and Remote Production’s Multiplying Options and the Quest for More Stories; and New Frontiers in News Production. The event is co-located with the Sports Video Group Summit.
Register here for NewsTECHForum.
16 May 2024
23 May 2024
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