Meeting the challenge of weather alerting’s expanding demands

One in three Americans have been affected by extreme weather in the last two years, increasing the need for alerting by local TV stations.

Because broadcasters are the leading source of news about emergencies and preparedness, their meteorologists must meet the escalating demand for alerts, and not just on their main, linear channels.

Mobile, social, OTT and online alerts all compliment, and in some cases drive consumers to TV coverage of a storm, wildfire or other event.

The Weather Company’s Brian McDonald will headline the webinar.

With demand for weather alerts on the rise, meteorologists and their teams must move more quickly and efficiently than ever when severe weather approaches.

TVNewsCheck and The Weather Company will address this challenge in a webinar, Weather Alerting: Expanding Demands and Evolving Technology.

Set for Oct. 27 at 1 p.m. ET, the webinar will address how technology is making weather alerting easier and more compelling, thanks to simplified workflows and integration of Max Weather graphics into the alerting platform.

Brian McDonald, senior media technical sales and consulting at The Weather Company, an IBM Business, will talk during the webinar about how the company’s new Max Alert Live product brings familiar Max Weather workflows and more modern graphics, while enabling meteorologists to work from anywhere on multimedia messages.

Kathy Haley, TVNewsCheck co-founder and publisher, will interview McDonald, who will unveil details about Max Alert Live and answer questions from the audience.

To participate in the webinar, please register here.