NBC News Now Streaming Service Getting New Brand Campaign

May 11, 2023 | Alex Weprin | Add comment

Amid continued erosion of the cable bundle (and therefore the reach of cable news channels), NBC News is embarking on a fresh pitch for its NBC News Now streaming offering. The free, ad-supported streaming service (which the company says is profitable) launched four years ago, but NBC News EVP Janelle Rodriguez, who oversees News Now, thinks there is more to do. “We want to keep reintroducing ourselves to new audiences who are seeking out that kind of 24-hour news accessibility,” she says.

This article was originally posted on hollywoodreporter.com

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