NBCU Taps Kirsten Wolff As Boston VP Of News

Beginning next year, she will oversee journalism at WBTS, WNEU and NECN, joining from WESH Orlando, Fla.

NBC-owned WBTS (NBC10 Boston), NECN and Telemundo’s WNEU today named Kirsten Wolff vice president of news. Wolff will begin her new role in early 2022. She will work closely with the WBTS, WNEU and NECN newsroom leaders and will report to Chris Wayland, president and general manager of WBTS, WNEU, NECN and NBC Sports Boston.

“Kirsten is a seasoned news leader with three decades of hands-on newsroom experience,” Wayland said. “Her track record for leading teams to deliver successful newscasts and breaking news, along with her emphasis on strong team-work, community engagement, diversity in front of and behind the camera, and fostering one collective culture makes her the best news leader for us. I am excited to see Kirsten and the rest of the team reach new milestones.”

Wolff comes to Boston from Orlando, Fla., where she has been WESH news director for the past seven years. Her leadership earned the station, and herself, several awards including Regional Emmy Awards, Edward R. Murrow Awards for ‘Best Newscast’ and ‘Breaking News’. In 2016, she was named Broadcasting & Cable’s News Director of the Year.

Prior to Orlando, Wolff was an executive producer at KCRA in Sacramento, Calif. She began her career as a news photographer at KGET Bakersfield, Calif.

Wolff earned a Bachelor of Arts degree in French from the University of California, Berkeley.

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