Scripps Stations To Air Special Advancing National Conversation On Implicit Bias

Hidden Bias of Good People to run commercial-free on 61 Scripps stations in 41 markets beginning March 8. In addition, the stations are producing multiplatform content to aid viewers in engaging with the topic plus Facebook Live discussions and Zoom Q&As with local experts.

The E.W. Scripps Co. will run a commercial interruption-free special on its television stations across the country to spark a national dialogue around implicit bias while advancing conversations at the local level on 61 stations in the 41 markets where it operates. The company says the effort is “part of its commitment to creating a better-informed world.”

“Each of us have experiences and backgrounds that shape how we think and how we interact with the world around us,” said Local Media President Brian Lawlor. “As a steward of the public airwaves with a station footprint that reaches into nearly a quarter of U.S. TV households, Scripps has a powerful platform from which we can help facilitate critical conversations about the implicit biases we all carry and what they mean for how we connect with one another.

“We’re proud to bring this special with Dr. Marks to our viewers in every market in order to provide a safe space for these discussions — neighbor to neighbor — about identity and bias.”

The hourlong special, Hidden Bias of Good People, is hosted by Bryant T. Marks, Ph.D., founder and chief equity officer of the National Training Institute on Race and Equity. The special is interactive and conversational, with a goal of helping viewers understand the unconscious biases we all carry based on our upbringings and environments. Implicit, or unconscious, bias refers to attitudes and beliefs that occur outside of our conscious awareness and control.

A diversity and implicit bias expert, Marks has provided training to police departments and to executives and professionals in educational institutions, nonprofit organizations and local and federal government agencies, among others.

In addition to airing the special, Scripps’ stations are producing multiplatform content to aid viewers in engaging with the topic of implicit bias. Planned content includes an in-depth series on race relations and stories examining the importance of equity, diversity and inclusion to employers and job seekers. Scripps stations also will host Facebook Live discussions and Zoom Q&As with local experts.

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Watch the trailer here.


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