It will highlight the latest and most pressing news of the day in real time for viewers across the country and will be available across Sinclair broadcast, digital and over-the-top platforms.
Sinclair Names Headline Service ‘The National Desk’
Sinclair Broadcast Group today announced that it has formally branded its soon-to-be-launched headline news service as The National Desk, scheduled to premiere in mid-January 2021. The National Desk will highlight the latest and most pressing news of the day in real time for viewers across the country and will be available across Sinclair broadcast, digital and over-the-top platforms.
The National Desk aims to provide Sinclair’s audience with the most important national stories, simultaneously providing both local and national perspectives on the news of the day. The National Desk will home in on commentary-free content via Sinclair’s network of TV stations, as well as provide original news programming.
“From the 2020 election, to the ongoing COVID-19 pandemic, the news has never been more important to Americans on both a national and local level,” said Chris Ripley, Sinclair president-CEO. “The National Desk will give audiences the information they need minute-by-minute, offering coverage in the way it’s desired — both accurate and timely. The National Desk further solidifies Sinclair’s role in leading the nation in local news coverage, and we look forward to its premiere in 2021.”
Sinclair has hired award-winning anchor Jan Jeffcoat as main anchor to lead the soon-to-be launched news service. Jeffcoat will give audiences what it calls “dynamic news coverage happening in the moment,” reporting on issues from the White House to local town hall decisions.
“Right now, audiences need news that is both factual and immediate, as not to miss some of the most important stories of our time,” Jeffcoat said. “The National Desk will provide Americans with the news that they need to know now, and we won’t miss a beat.”
Cayle Thompson also joins The National Desk as a live desk anchor, working alongside Jeffcoat to provide top local and national news coverage from across the country, reporting live from Sinclair’s Washington, D.C., newsroom.
BRAND CONNECTIONS
Airing weekday mornings 6-9 a.m. ET and MT (5-8 CT, 6-8 PT), The National Desk will be available to viewers across Sinclair’s CW and MyNetworkTV affiliates, as well as on all Sinclair station websites and STIRR, Sinclair’s free, over-the-top streaming platform. The National Desk will also be available on several Sinclair Fox affiliates.
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