Sinclair Partners With Pollster, Analyst

Sinclair Broadcast Group has established a partnership with Scott Rasmussen, publisher of leading pollster and analyst site ScottRasmussen.com. Sinclair and Rasmussen kicked off their partnership on Nov. 6 for the 2018 midterm elections, when Rasmussen joined the broadcaster to help provide election night coverage to viewers across the country.

“The Sinclair family is thrilled to launch this partnership with Scott Rasmussen, as he will undoubtedly be an important addition to the team, providing valuable analytical information to our viewers,” said Scott Livingston, Sinclair’s SVP for news. “We believe that impactful, fair journalism is crucial, and our top priority is always to report on hard-hitting stories that explore the ‘how’ and ‘why’ and we are confident that Scott will help propel this mission.”

Moving forward, Sinclair said Rasmussen’s work will, in part, “complement Sinclair’s existing efforts to elevate the issues impacting the communities it serves.” Launched in October, “The Pulse of America” gives viewers a soap box to share their thoughts on issues in the news cycle. These segments are being filmed in bars, diners and other popular gathering spots across the country to talk about local issues that viewers care about.

The partnership with Rasmussen will tie in a national poll question designed to get to the heart of what matters to viewers, and place trending national topics in the context of the markets we serve.

“This is an exciting opportunity to share ScottRasmussen.com polling data in a context that brings the numbers alive,” Scott Rasmussen said. “It’s refreshing to discuss the issues from the perspective of everyday Americans rather than the obsessions of official Washington.”

Rasmussen will also share a “Number of the Day,” powered by Ballotpedia, in every morning newscast across Sinclair channels. The daily statistics will delve into “thought-provoking and newsworthy topics within the realm of culture, politics and technology.”