Stringr To Provide Presidential Election Coverage

Stringr, a marketplace for custom video content, has partnered with Google to provide news organizations with nationwide video coverage of the 2020 U.S. presidential election.

Through a partnership with Google News Initiative, Stringr will supply national and local news organizations of all sizes with broadcast, digital, and raw video content to supplement their election coverage efforts. Digital publishers and networks that have signed on as launch partners include the Boston Globe, Fox Television Stations, News Press & Gazette, Lee Enterprises and Flood Communications.

Media organizations do not always have the resources or flexibility to cover every story, especially with video. Stringr says its “cost-effective and flexible model helps digital publishers cover this important election accurately and efficiently, coinciding with Google News Initiative’s mission to elevate quality journalism, innovate using technology and building sustainable business models.”

“The GNI is delighted to support local and national publishers covering the latest from the 2020 campaign trail through Stringr’s platform,” said Rebekah Dopp, Google. “Stringr’s robust network of videographers and distribution capabilities offers a valuable tool for newsrooms of all sizes.”

The types of video news packages digital publishers are receiving include:

• Broadcast — Political packages that include a voiceover for newscast networks.
• Digital — Political packages edited specifically for digital distribution that include captions.
• Raw — Raw video assets of various events that can be edited by the organization.

Stringr is supplying news organizations with one broadcast and one digital segment per day and two or more pieces of raw content depending on the number of events taking place.

“This is an incredible opportunity for the Globe and Boston.com to provide our reporters with additional resources to aid in their reporting,” said Matt Karolian, The Boston Globe.

“The 2020 election is unique in the sheer number of candidates competing for the nomination,” said Lindsay Stewart, CEO and co-founder of Stringr. “The reality is, however, that major news organizations only have the resources to follow a handful of those on any given day, and smaller news organizations fewer still. Our partnership with Google News Initiative helps news organizations ensure all voices are heard, with a quality and cost-effective solution to deliver the most important stories to viewers during the election.”