Longtime WFTV reporter Todd Ulrich has announced that he is retiring from the TV news station after nearly four decades on the air.
Ulrich joined WFTV in 1984 after working at TV stations in Pennsylvania and New York early in his career. He worked occasionally as an anchor and general reporter but is best known to WFTV viewers as the leader of the consumer affairs division, alerting locals to scams, shady businesses and more.
“It’s so incredibly hard to leave what has been a dream job,” Ulrich said on Facebook after announcing his retirement. “Leading the Action 9 consumer unit has been a great privilege and a rewarding challenge.”
Here’s to my college friend #ToddUlrich, now heading for well-earned rest and relaxation after nearly four decades coming to the defense and rescue of consumers via Orlando station @WFTV. Best wishes to him! @TUlrichWFTV pic.twitter.com/reIqwsUD2J
— Jay Bobbin (@JayBobbin1) January 3, 2023
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Even though Ulrich is hanging up the microphone at WFTV, he said consumer affairs will remain a passion of his, and he hopes his reports over the years made a lasting impact on viewers.
“We’ve helped a few hundred consumers every month find their voice and attempted to resolve their issues from routine refunds and repairs to life-changing challenges like saving their homes. By telling their stories and successes we helped so many other families avoid the same mistakes and scams,” he said. “I hope to be remembered at Channel 9 for making our viewers better consumers!”
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