The ad for a WICS Springfield, Ill., morning meteorologist showed up Tuesday on owner Sinclair Broadcast Group’s website. It follows meteorologist Joe Crain’s on-air criticism of Sinclair’s Code Red weather alert policy.
DMA 82: SPRINGFIELD, IL
WICS Advertises For Meteorologist’s Replacement
Joe Crain
SPRINGFIELD, Ill. (AP) — The Springfield, Illinois television station whose “Code Red” weather alert drew an on-air reproach from its morning meteorologist has posted an employment advertisement seeking the weatherman’s replacement.
The ad for a WICS-TV morning meteorologist showed up Tuesday on the Sinclair Broadcast Group’s website.
Meteorologist Joe Crain said during a June 5 broadcast that he understands viewers’ complaints about the “Code Red” brand. Critics say the moniker is overused, unnecessarily alarms people, harms businesses and marks the entire viewing area with the alert regardless of how isolated the storm threat.
Crain hasn’t been seen on air since he made his comments. As a result, several prominent advertisers have pulled spots from the station.
Station officials have not commented on why Crain is no longer on the air, citing a personnel matter.
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