WILX Names Mike Schram News Director

Gray’s NBC affiliate in Lansing, Mich., taps WDIO Duluth, Minn., news chief to succeed Barbara Roethler.

Gray Television’s NBC affiliate WILX Lansing, Mich., has hired Mike Schram as news director. He will be just the third news director at the station in the past 24 years. He follows in the footsteps of longtime News Director Kevin Ragan, and most recently Barbara Roethler, who left for a leadership position with the Detroit Dept. of Public Health.

He is returning Mid-Michigan, an area that he knows well. After graduating from Michigan State University’s School of Journalism, he started his career as a newscast producer in Lansing. He then spent several years at WJRT Flint, before returning to Lansing as an assistant news director for five years.

From there Schram moved to Rochester, Minn., where he was news director at KAAL for five years, then to WEYI-WSMH-WBSF Flint for six years, and most recently at WDIO Duluth, Minn.

Schram grew up surrounded by journalists. His grandfather and uncle worked for the Detroit Free Press. He helped induct his grandfather, Detroit Free Press sports columnist Hal Schram, into the Michigan Journalism Hall of Fame. In his 25- year career, Mike himself has been recognized by his peers with awards from the Michigan Association of Broadcasters, Associated Press, National Academy of Television Arts and Sciences’ Emmy Awards, and the Radio-Television Digital News Association’s regional Edward R. Murrow Award.

“Local viewers have come to rely on News 10’s original and impactful reporting on the people, events and issues that make the Lansing and Jackson area a great place to live, work and play. I’m proud to be part of the Breaking News and Weather Authority,” said Schram.

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