WPLG And WSFL Partner On New Newscasts

In Miami, WPLG, an ABC affiliate owned by Berkshire Hathaway, and WSFL, a CW affiliate owned by E.W. Scripps, will expand their commitment to South Florida audiences this spring with the launch of new daily local news broadcasts.

Beginning in June, WPLG will air newscasts on WSFL from 7 to 9 a.m. and 10-11 p.m. Monday-Friday and 10-10:30 p.m. Saturday and Sunday. The stations also will simulcast major storm and hurricane coverage from WPLG’s news team.

“Partnering with the market-leading news team at WPLG will allow WSFL to provide important local news coverage, including coverage during the frequent severe weather that impacts South Florida,” said Bill Siegel, vice president and general manager of WSFL. “We’re excited about furthering our commitment to our community through [WPLG]’s coverage of South Florida’s most important social, economic and community issues.”

“In every market where Scripps owns a TV station, we provide local news to serve that local community. When we purchased WSFL in late 2019, launching news on our station was our top priority,” said Brian Lawlor, Scripps’ president of Local Media. “Miami is an active and diverse market with plenty of opportunity to bring news and entertainment to local audiences. This new partnership gives South Floridians three more hours of the market’s most trusted news brand. We are thrilled to be their partner.”

WPLG has served the Miami-Fort Lauderdale market for 64 years. It was purchased by Warren Buffett’s Berkshire Hathaway in 2014.

“Scripps is a leading local broadcaster, and we are proud to partner with them to expand our news footprint in the Miami-Fort Lauderdale market,” said Bert Medina, president and CEO of WPLG Inc. “News viewers in our community will now have more choices for local news in time periods that are convenient to them. This furthers WPLG’s commitment to being the news leader in South Florida, producing more newscasts than any other station in our community, 73.5 hours of news and local programming.”

BRAND CONNECTIONS

“Our audience trusts the [WPLG] news brand, and we want to be there for South Florida viewers whenever they need us. It’s great to add these additional hours of news each day,” said Bill Pohovey, vice president of news operations, WPLG.

Audiences will be able to access these additional newscasts on all WSFL platforms, including Roku, Amazon and Apple streaming apps.


Comments (0)

Leave a Reply


More News