DMA 16: MIAMI

WPLG Scores With New Afternoon Newscasts

Earlier this year, WPLG, the Miami-Fort Lauderdale ABC affiliate owned by Berkshire Hathaway, replaced syndicated programming with newscasts weekdays at 3 and 3:30 p.m.

FirstCast at 3:00pm and News at 3:30pm, both were the market’s No. 1 English-language shows among adults 25- 54 in their time slots in their first major Nielsen Sweep (November), according to WPLG.

“Local 10 News FirstCast at 3pm anchored by Jenise Fernandez and Kristi Krueger performed so well since its summer launch, we felt this November was the time to launch the new News at 3:30pm anchored by Louis Aguirre and Nicole Perez,” said WPLG’s President-CEO Bert Medina.

Bill Pohovey, WPLG’s VP-news director, said: “This is a dynamic news market. There is noticeable demand for local news in South Florida.”

All Local 10 Newscasts available livestream on Local10.com, Local 10 App and OTT streaming on DirectTV Now, PlayStation Vue, YouTube TV and Hulu Live TV. On-demand digital experiences are offered on OTT connected devices using Amazon FireTV, Roku, Apple TV, Samsung Smart TV and Android TV.  Alexa and Google Home feature WPLG’s current news and weather updates.


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