Betegy And ESTV Team To Deliver Next-Gen Visuals And Fan Engagement for E-Sports Programming

Two members in the burgeoning field of on-screen e-sports entertainment content are joining forces to engage fans.

ESTV has partnered with Betegy, an independent provider of personalized sports data and gaming visualization, to drive enhanced value for fans and sponsors across the esports, wagering and overall entertainment markets.

The announcement was made following the Global Gaming Expo (G2E) convention in Las Vegas.

Los Angeles-based ESTV distributes popular esports content on a linear programming schedule, with plans to launch VOD content on a new ESTV+ platform in 2022. Betegy, with offices in Warsaw, Poland and New York, will execute all digital marketing and branded social-content distribution for each live event and original series across ESTV’s platforms. The companies also will work to identify, secure and activate major brand sponsors that align with ESTV’s content and its audience.

“As ESTV distributes the world’s best esports content on a linear programming schedule, Betegy will be a foundational pillar executing digital marketing and branded social content distribution from within their innovative platform,” said Eric S. Yoon, ESTV founder-CEO. “Partnering with Betegy’s proprietary software to reach beyond ESTV’s unique yet key audiences in every niche of the digital ecosystem, ESTV will be able to facilitate marketing on behalf of their content creators while fulfilling unprecedented reach and engagement for said brand partner.”

“We are building the bridge between raw data and the viewer, instantly bringing that data to life in order to truly engage the fan and to bring them more deeply into the action,” said Alex Kornilov, CEO of Betegy. “ESTV is an innovator and first-mover in the rapidly growing category of e-sports entertainment programming. We are fortunate to work with a broad range of sports and gaming organizations and contests and an ESTV alliance enables us to demonstrate the powerful impact visualized data can bring to e-sports programming across screens.”

The alliance follows commercial agreements signed by Betegy, most recently including PokerGO, Germany’s Tipico, as well as Parimatch, Bwin and Coingaming.io, as it continues to bring its solution to tier-one gaming and sports betting companies worldwide.

Recently ESTV was added to WatchFree+, VIZIO’s free streaming service on SmartCast.  The company also signed a global distribution agreement with Europe-based e-sports company ESE Entertainment and forged an exclusive partnership with NFL Alumni enabling an e-sports event at the 2022 Super Bowl, among other collaborations.