Extreme Reach Promotes Gaurav Agarwal To COO

Extreme Reach, an asset management solution for TV and video advertising, has named Gaurav Agarwal chief operating officer. Gaurav joined ER in 2018 in the new role of corporate development officer based in Los Angeles. Since then he has focused on developing and executing key strategic initiatives, fostering new growth opportunities and expanding relationships with the technology and entertainment communities.

Gaurav was instrumental in ER’s acquisition of Adstream, a global provider of digital asset management, creative logistics and analytics solutions. The deal was announced last month and is expected to close in the second quarter.

“For many years, in his role as an external advisor to ER, we have benefited from Gaurav’s critical thinking and his deep experience guiding corporate strategies,” said CEO Tim Conley. “We’ve gained so much by having him at ER. His skills, leadership and passion for our success have touched all areas of our business and he was absolutely critical to our acquisition of Adstream. I couldn’t be more pleased to announce this promotion to COO. Given his international background, it’s hard to imagine someone better suited to help drive our success as a global company.”

Prior to joining ER, Gaurav was co-founder and partner at financial advisory firm Rockdale Partners where he specialized in advising media and technology companies in their merger and acquisition and critical transaction activities. Prior to Rockdale Partners, he was a principal at Berenson & Co., with responsibilities across all areas of the firm’s investment banking activities.

Gaurav grew up in the United Kingdom, attended high school in India and earned his graduate and post-graduate degrees from Johns Hopkins University.