NATPE 2019

‘25 Words Or Less’ Tops 75% Clearance

Distributed by Twentieth Television, the new game show with Meredith Vieira, is slotted for debut this fall in 125 markets so far.

25 Words or Less, hosted and produced by Meredith Vieira, has been sold in 75% of the United States in advance of its debut in fall of 2019. Launching on the Fox Television Stations, the half-hour game show is sold into 125 markets including, additional station groups, Sinclair, Gray, Hearst, CBS, Scripps, Northwest and Tribune.

Distributed by Twentieth Television, 25 Words or Less is a collaboration of Lisa Kudrow, Dan Bucatinsky, Mary McCormack, Michael Morris, show-runner John Quinn, and Bruce Sterten, creator of the 25 Words or Less and Taboo board games.

Ken Lawson, Twentieth Television SVP and general sales manager of broadcast sales, said: “The pre-NATPE reception to 25 Words or Less and Meredith Vieira’s syndication return has been nothing short of phenomenal. Game is historically the most successful syndicated genre and when matched with a lineup of strong station groups and key time periods, 25 Words or Less is extremely well-positioned for success in the marketplace.”

25 Words or Less pits two teams comprised of celebrities and civilians against each other in a fast-paced word game with a top prize of 10,000 dollars. In the beginning rounds of the game, after a bidding session, one team member provides clues to two partners to help them guess a list of five words, using fewer than 25 clue words. In the final round, the contestant who has earned the most points has 60 seconds to get his partners to guess 10 words using only 25 words or less.

Vieira is a 15-time Emmy Award-winning host, executive producer and anchor. Most recently, she was co-host of PBS and BBC’s Royal Wedding Watch, and host of the PBS series The Great American Read. Vieira served as executive producer on the award-winning documentary Tower, released in October 2016.

She hosted and served as executive producer on her own nationally syndicated daytime talk show, The Meredith Vieira Show, which premiered in September 2014 and ran for two seasons. Previously, Vieira hosted Who Wants to Be a Millionaire, Today and The View.


Early in her career, she spent more than a decade at CBS News, garnering five Emmy Awards for her work as an editor on the news magazines 60 Minutes and West 57th.

Vieira founded and is CEO of Meredith Vieira Productions, which develops and produces film, television and theatre. A native of Providence, R.I., Vieira received a Bachelor of Arts degree from Tufts University in Medford, Mass.

25 Words or Less will be produced by Dino Bones Productions and distributed by Twentieth Television.

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