She’s promoted from senior affiliate sales director for the company’s Networks Division with responsibility for business development and affiliate partnerships with more than 15 networks providing programming across the company’s portfolio of more than 600 subchannels.
Bina Roy Named VP-GM Of Nexstar’s Multicast Nets
Nexstar Media today promoted Bina Roy to vice president and general manager of its multicast networks, responsible for business development and affiliate partnerships with more than 15 networks providing programming across the company’s portfolio of more than 600 subchannels.
She will also oversee efforts to maximize the use of Nexstar’s broadcast spectrum in 116 television markets across the country. She will continue reporting to Sean Compton, president of Nexstar’s Networks Division.
Roy has been senior affiliate sales director for the Networks Division since September 2019. In that role, she oversaw the daily operations of Nexstar’s two owned-and-operated multicast networks, Antenna TV and Rewind TV. She was instrumental in the launch of both networks and has grown their distribution significantly.
“This promotion is a way of recognizing Bina’s total dedication to the growth of our multicast networks over the last several years,” Compton said. “Thanks to Bina’s hard work and focus, Antenna TV is now available in more than 113 million television households throughout 92 percent of the United States, and in just six short months, Rewind TV has become one of the country’s fastest growing networks. She is talented, innovative and experienced, and I am extremely pleased to promote her to this new position.”
Before joining Nexstar, Roy was programming and affiliate manager for Tribune Broadcasting, where she was involved in the creation of The CW’s talk show, The Bill Cunningham Show, as well as the syndicated news programs, Eye Opener and News Fix. She was also responsible for regional syndication broadcasts for the Chicago Cubs, White Sox and Blackhawks.
Roy got her start in television broadcasting as an NBC Page in 1996. Her career has taken her to war zones as a producer for CBS News Productions and into homes as newspaper columnist, national radio host and a local television reporter and anchor.
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She attended Middlebury College and earned her MBA from Iona College.
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