Building And Promoting A Content Everywhere Business Onstage At Programming Everywhere

How station groups build an everywhere programming lineup, then brand it and promote it to consumers locally and beyond will be the subject of a panel, Strategies for Building a Content Everywhere Business, at TVNewsCheck’s Programming Everywhere: The Content Event for Linear, Streaming and Syndication, at the NAB Show on April 16.

The discussion will consider how to manage audience measurement and targeted advertising, how syndicated programming fits in and where diginets play a part in this strategy, along with the fast-evolving role of professional sports in local programming.

Panelists are Steve Pruett, executive chair, Cox Media Group; Pat LaPlatney, co-CEO and president, Gray Television; Sean Compton, president, networks, Nexstar Media; Adrianne Anderson, SVP of content development and creative services, ABC Owned Stations; and Brad Wall, CTO of LTN. Paige Albiniak, contributing editor, TVNewsCheck, will moderate the 4:15 p.m. panel.

“This closing discussion at Programming Everywhere touches on all of the conference’s most essential ideas — how stations can maximize the ROI of the content they develop and buy; where linear and streaming can find synergies; and where key programming areas like sports, news and syndicated shows will fit into the picture in a period of dramatic change in all those areas,” said Michael Depp, NewsCheckMedia’s chief content officer and TVNewsCheck editor.

“Steve, Pat, Sean and Adrianne are among the top decision-makers in this industry and can share remarkable insights into how their content strategies are evolving around the multiplatform dynamics of the business,” Depp said, “while Brad brings a key voice from the technology side on multimedia content delivery.”

Programming Everywhere gathers industry leaders to talk about the evolving business of content creation and distribution, with a focus on new development, reinventing local and national news and extending media brands on streaming.

TV station group senior executives will join programming, news and marketing leaders, syndicated programming executives and streaming media and technology leaders to take on issues such as the changing economics of syndicated programming, the relationship between FAST channels and the evolution of broadcasting, transforming television news and strategies for creating a programming everywhere business.

Participants will also consider their No. 1 challenge: creating more content for a multimedia audience, and how technologies like artificial intelligence, the cloud and IP production platforms can free up creative talent while streamlining costs.

Panels include FAST Channels and the Evolution of Broadcasting; Syndication’s Changing Business Model; Rethinking Genres: Games, Travel, Talk and More; Fresh Approaches to the News Franchise; Strategies for Building A Content Everywhere Business; and In Conversation: Anthony Zuiker on Creating New Shows That Break the Mold.

Register here for Programming Everywhere.