‘Byron Allen Presents theGrio Awards’ On CBS Adds Sponsors, Advertisers

Allen Media Group (AMG) has secured a variety of sponsors and advertisers for the inaugural Byron Allen Presents theGrio Awards to air on CBS on Saturday, Nov. 26, at 8-10 p.m. ET/PT. Paramount+ Premium subscribers will have access to stream via the live feed of their local CBS affiliate.

Co-hosted by The Talk’s Sheryl Underwood and Taye Diggs, Byron Allen Presents theGrio Awards sponsors Include: Procter & Gamble, AT&T, Procter & Gamble’s My Black Is Beautiful, JPMorgan Chase, PepsiCo, Amazon and Ford Motor Co. Additional advertisers include: Abbvie, America’s Best, Campbell’s, Capital One, Chick-fil-A, Diageo, Domino’s, Genentech, GSK, Hyundai, Johnson & Johnson, Kellogg’s, Kraft, Lexus, Lowe’s, Macy’s, Meta, Novartis, Olive Garden, Pizza Hut, SC Johnson, Stellantis, Toyota, Uber, Unilever and Wendy’s.

Byron Allen Presents theGrio Awards celebrates excellence in film, music, comedy, television, sports, philanthropy, business, fashion, social justice, environmental justice, education, and the cultural icons and innovators whose many contributions positively impact America. Taped at The Beverly Hilton, this star-studded, black-tie event special pays tribute to and amplifies the history makers, change agents and artists who define and influence our world.

Honorees include Dave Chappelle (Cultural Icon Award), Ben Crump (Justice Icon Award), Allyson Felix (Sports Icon Award), Jennifer Hudson (Trailblazer Icon Award), Patti LaBelle (Music Icon Award), Queen Latifah (Television Icon Award), Norman Lear (Champion Award), Alena Analeigh McQuarter (Young Icon Award), Don Peebles (Business Icon Award), Tyler Perry (Icon Award), Robert F. Smith (Philanthropy Award) and Kenan Thompson (Comedy Icon Award). Also, the special features musical performances by Yolanda Adams, Tyrese, Fantasia and Patti LaBelle. Greg Phillinganes serves as musical director, and DJ Kiss acts as both D.J. and announcer for the awards special.