Canela.TV Launches Soccer-centric Programming To Cover World Cup

Canela.TV, an AVOD streaming service for U.S. Hispanics, today announced its robust programming lineup for the biggest sports event of the year in Qatar. Available now through December on Canela Deportes, the soccer-themed content will include documentaries, magazine shows and Canela’s first original sports show – Qatar Al Dia.

Qatar Al Dia, in partnership with La Gambeta, will feature analysis on matches, commentary on current standings, images from each match and fan color from Doha. It will also feature former Argentine player, Bruno Marioni, (Liga MX champion with Pumas in 2007) as an expert analyst.

“The World Cup is an event that cuts across all language, economic and country of origin segments of the Hispanic population, it’s a huge part of the Latino culture,” said Felipe Osorio, VP of Canela Deportes. “The content lineup we have created has something for everyone from up to minute news to the history of the competition and a wonderful series on the Mexican National Team.”

Canela.TV’s coverage of the world’s biggest soccer event will also include:

• Sede Mundialista: This special report, taped in Qatar with René Romero, will highlight the most important teams and players playing in Qatar with the stadiums where the competition will be played as a backdrop.
• Mexico Campeon Del Mundo: This first-of-its-kind series will engage viewers with the history of the Mexican National Team, one of the most popular soccer national teams in the U.S. It will tell the stories behind the most relevant figures in Mexican soccer. Also discussed is the story behind the curse of the “fifth match”, an expression that already has a whole meaning and that has even become part of the colloquial language in the country.
• Camino a Qatar: This 38-episode magazine show will present the latest news on each of the teams featured in the competition – from the latest news to current standings.
• Historia de Los Mundiales: This 57-episode series will give viewers the best moments, teams and players and most renown starts from the first instance of the competition in 1930 to today.

Osorio added: “We are certain our audience will enjoy the content we have curated for soccer fans for this month-long event on Canela.TV. Additionally, we are pleased to have worked with our brand partners to bring thoughtful and relevant content sure to bring out the soccer fan in all of us.”

Canela.TV features sports content year-round on their Canela Deportes channel. Canela Deportes includes a variety of content options focused on soccer, baseball, boxing, MMA and much, much, more.

Canela.TV is available in the U.S, Mexico and Colombia. For additional information on Canela.TV please visit: https://www.canela.tv/