Cinedigm, TwentyOne14 Media Launch Multicultural Streaming Network for Linear And Ad-Supported Platforms

Cinedigm announced a partnership with entertainment executive Quincy Newell and his company, TwentyOne14 Media, to launch a new, yet to be named, urban multicultural entertainment and lifestyle network. The network is slated to launch in the first quarter of 2021 and will be available in the U.S. for linear and AVOD platforms on connected TVs, digital set-top boxes, media-streaming devices and web-based and online OTT services. Cinedigm currently distributes its channels to more than 670 million devices globally on all major OTT and streaming platforms including Amazon, Samsung, Vizio, Tubi, Xumo, Comcast Xfinity and dozens more.

People of color represent more than 40% of the U.S. population, and hold a growing share of buying power in the American economy. According to a Pew Research study, the combined buying power of people of color reached more than $3.9 trillion dollars in 2019, and continues to rise by half a percent annually. This growing and diverse audience segment is highly engaged on streaming services, with longer watch times and more frequent viewing sessions. Today’s entertainment audiences are more diverse than ever, and prefer film and television content populated with characters and storylines that reflect their own lives and experiences.

Newell says its network will focus on “curating and showcasing programming that is authentic, diverse and inclusive. The network will aspire to be a platform where African American, Latinx, indigenous, and Asian American artists, who are passionate about urban culture, can be their most authentic selves. The channel will focus on a 21-45 adult multicultural audience.”

“I’m excited to join forces with Cinedigm to create a network where diverse voices are supported and encourage filmmakers of color to continue telling stories that offer a rich and more complete portrayal of the world around us,” said Newell. “My ultimate mission is to create a network rooted in authenticity and inclusiveness, where we can move culture forward and create a cross-cultural connection. We are stronger together.”

“We are excited to support Quincy and TwentyOne14’s mission to bring diverse voices to audiences at scale,” said Erick Opeka, President of Cinedigm Networks. “Quincy and the team’s impeccable record of creating compelling, authentic and inclusive programming to the market, combined with their deep expertise on streaming, makes them the perfect partner to launch this endeavor.”