CW Ups Yooli Ryoo To SVP, Broadcast Standards & Practices

Yooli Ryoo

Yooli Ryoo today was named senior vice president, broadcasting standards and practices. She will be responsible for the oversight of the screening and evaluation of programming content broadcast on The CW, including primetime, fringe and children’s programs as well as commercials and on-air promos. Ryoo will also be responsible for setting the strategic direction for The CW’s broadcasting standards and practices to ensure compliance with FCC regulations.

She will report to Mark Pedowitz, chairman-CEO, The CW Network.

“In these rapidly evolving times, it is critical that we have an elevated sense of what is appropriate content for our network,” Pedowitz said. “Given her expertise and executive tenure with The CW, we couldn’t be more proud to have her leading BS&P. Yooli’s tremendous skill sets will ensure that there is continued collaboration with our creative content producers, while making certain that our programming remains FCC compliant.”

Ryoo assumes her new role after having served as VP, broadcast standards and practices at The CW since June 2011 where she was responsible for working closely with programming executives, and producers to successfully negotiate broadcast standards acceptability in creative for scripted, alternative programming, and international programing acquisitions to address sensitive cultural and societal standards for primetime and children’s programming.

Before joining The CW, Ryoo spent four years with Ernst & Young in Los Angeles as knowledge manager for its Global Media & Entertainment Center. Prior to this role, Ryoo was director, broadcast standards and practices at The WB Television Network where she was responsible for FCC children’s host-selling commercial regulations during the Kids WB! weekday and weekend schedules. Ryoo began her career as a community relations administrator with KCOP Los Angeles.

A graduate of the University of California at San Diego with a Bachelor of Arts in communication with a minor in philosophy, Ryoo also earned a Master of Arts degree in communication management from the University of Southern California.