Hearst Media Production Group Expands Business Development Team

Jacqueline Wickert has joined Hearst Media Production Group (HMPG) and Laura Bradley has been promoted, both to the new position of business partnerships and development executive.  Wickert and Bradley report to Amy DeGregorio, HMPG senior vice president, managing director of sales for educational/informational (E/I) programming.

Jacqueline Wickert

Wickert — an Emmy-winning entertainment executive — previously worked for eight years at ViacomCBS, most recently as vice president-current programming and integrated marketing.  Before that, she was recruited to build branded entertainment business models at NBCUniversal, CBS and Warner Bros. Telepictures, serving as vice president-branded entertainment and cross-platform partnerships, director-branded entertainment and media innovation, and supervising producer-branded entertainment and content development, respectively, at those organizations. She studied business administration and economics at Wisconsin’s Lakeland University.

Laura Bradley

Bradley served for the past two years as HMPG’s senior director, client activation, developing brand partnerships for the company’s award-winning slate of popular E/I programming found on major broadcast networks and station groups. She served with HMPG and predecessor company Litton Entertainment since 2015, joining as associate director, business development and marketing,  promoted to director, business development and marketing for three years before moving up to her most recent role.

She began her marketing career at Columbia, S.C.-based Wolfe Solutions, focused on sponsorship consulting, integrated sports marketing services, and event activation among other activities.

A four-year NCAA track and field athlete, she holds a bachelor’s in business administration and a master’s in sports and entertainment management, both from the University of South Carolina.

“Jacque and Laura bring a wealth of highly complementary experience and talents to their new roles,” said Bryan Curb, executive vice president and general manager, education/information (E/I) of HMPG. “They will be important contributors as we execute on our ambitious plans to grow the development slate and our marketing partnerships.”

HMPG’s current program portfolio comprises more than 30 series and hundreds of hours of content annually on leading broadcast station groups and networks and on connected TV and streaming platforms. It has a library of more than 4,000 hours of programming and its content can be found in 97 countries.