Automation, digital-friendly content and a local meteorologist can dramatically increase video views in apps, OTT, web
TV stations can rapidly increase digital video views — and advertising impressions — by adding automated tools that enable meteorologists to easily produce mobile friendly forecasts and schedule them to appear throughout the day, according to a Fireside Chat that took place during TV2025: Monetizing the Future. One TV station expanded mobile video views from 3,000-4,000 per month to 80,000-90,000 per month just 30 days after implementing Max Engage. Newer tools like Weather Insight use AI to target weather to users’ exact location.
With the right tools, TV stations can compete effectively in the mobile and digital weather world, according to Rodney Thompson, senior strategist at The Weather Company, who spoke during the Fireside Chat. “Automation, the right content and a local meteorologists make a big difference,” he said. “Phone apps don’t have that.”
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