Litton Adds New Pro-Social Series To ABC Stations Block

Litton Entertainment is adding the original series Free Enterprise as the newest addition to Litton’s Weekend Adventure, the multiple Daytime Emmy-award winning programming block airing every Saturday morning on ABC stations nationwide. Free Enterprise, featuring one of America’s foremost entrepreneurs, financial-technology (fintech) pioneer and Inmates to Entrepreneurs founder Brian Hamilton, and hosted by ABC News’ and ESPN’s Ryan Smith, will premiere April 3.

The series will share the journey of formerly incarcerated individuals who dream of starting their own businesses after struggling to find consistent employment because of their criminal records. With the help of Hamilton along with his team of fellow business experts and mentors, these entrepreneurs will work to launch businesses with low or no capital, providing viewers a real-time view into the processes of product development, pricing, marketing and customer service — and their own inspirational stories of self-reliance, hope and transformation.

Angelica Rosas McDaniel, EVP strategy, Litton Entertainment, said: “People emerging from America’s correctional institutions deserve an opportunity to achieve their potential. Free Enterprise follows that journey while giving viewers access to info about starting their own business. We’re proud to present this heartwarming, redemptive series that’s a celebration of hard work and second chances.”

“There is no larger and more unifying proposition in our country than the idea that everyone gets a second chance,” said Brian Hamilton. “Free Enterprise demonstrates that judicially involved people can take part in a most important part of the American dream — having ownership. On the show you will see real people starting simple businesses to become part of the American tapestry.”