NBCU Local’s ‘Clear The Shelters’ Campaign Set To Begin

NBCUniversal Local’s tenth annual Clear The Shelters nationwide pet adoption and donation campaign begins tomorrow, Saturday, August 10, and concludes September 10.

Per a company press release, as part of the monthlong milestone campaign, NBC and Telemundo stations across the nation are partnering with more than 1,400 animal shelters and rescues in their communities to promote pet adoption and raise critical funds to support their operations.

Since its 2015 inception, Clear The Shelters has led to more than one million pet adoptions and raised more than $4.5 million, the company statement said. The 2023 campaign resulted in more than 158,000 adoptions – lifting the all-time adoption total past one million – and raised over $575,000.

The tenth anniversary Clear The Shelters campaign features include:

Online Fundraising

Greater Good Charities, a global nonprofit organization that works to help people, pets, and the planet, is the fundraising partner for Clear The Shelters. Donations can be made now through September 30 at ClearTheSheltersFund.org. Through the online platform, built by Fundraise Up, donors can cover transaction fees so that 100% of funds go directly to the shelter or rescue of their choice.

Virtual Adoptions

Virtual pet adoptions are also returning for the sixth consecutive campaign through WeRescue. The WeRescue website and app enable users to browse adoptable pets in their area by breed, gender, size and other factors, submit their adoption applications, and ask questions directly to shelters.

National Sponsor

Hill’s Pet Nutrition, a company focused on science-based pet nutrition, is serving as the national sponsor and partner of Clear The Shelters for the seventh consecutive campaign. To support successful adoptions during the campaign, Hill’s Pet Nutrition will provide adoption kits to help new pet parents and their pets get a healthy start on their new life together. Available at participating shelters, the adopter kits include starter bags of Hill’s Science Diet, coupons, pet-parenting tips and other supplies.

Good Flight Pet Airlift

On August 13, NBCU Local, Greater Good Charities, Hill’s Pet Nutrition and The Animal Rescue Site will conduct a fifth life-saving pet airlift to transport more than 100 cats and dogs from overpopulated shelters in Louisiana and Alabama to New Jersey, where they will be received by several shelters, provided with any needed medical care and placed for adoption.

MEGA Adoption Event

A Clear The Shelters adoption event will take place August 17-18 in North Texas, the birthplace of Clear The Shelters, to help celebrate the campaign’s tenth anniversary. In partnership with KXAS and KXTX, dozens of area animal shelters will convene at the Amon G. Carter Jr. Exhibits Hall in Fort Worth, Texas, to help find new homes for more than 1,000 pets.

Clear The Shelters Special Host

Actor, producer and singer-songwriter Amanda Seyfried – who has starred in films, including Mank, Mama Mia! and Les Misérables, and TV series, such as The Dropout and The Crowded Room – joined this year’s campaign to serve as the host of the Clear The Shelters half-hour television special, which will premiere on NBC stations and COZI TV nationwide on August 16.

For more information on Clear The Shelters, including participating animal shelters and rescues, along with details on local events, visit ClearTheShelters.com and the Spanish-language site DesocuparlosAlbergues.com.

Follow Clear The Shelters on social media:

• X: @ClearTheShelter
• Instagram: cleartheshelters
• TikTok: @cleartheshelters
• Hashtags: #ClearTheShelters & #DesocuparLosAlbergues