NBCU, ReachTV Sign New Airport Partnership

Today, NBCUniversal and ReachTV announced a new, scaled content and monetization partnership that will take flight across more than 90 airports in the U.S., Canada and the U.K. The expanded collaboration between the media and technology powerhouse and the groundbreaking in-airport entertainment company will bring NBCUniversal’s content — from local news to Peacock — to the TV screens that inform travelers’ journeys. From concourses to lounges, bars and restaurants to retail hubs and newsstands, airport gates, and over one million hotel rooms, advertisers will have new ways to connect with more than one billion consumers as they embark.

ReachTV, a certified minority business, provides scale and precision for marketers seeking to reach key consumers.

“Travel is coming back faster than predicted, with airports already surpassing 75% of 2019 passengers for the last 30 days and more than 1.9 million people flying the Friday and Monday of Memorial Day weekend alone. As people find their way back to airport settings, they’ll also look to see and hear from their favorite anchors, personalities, and celebrities throughout their journeys,” said Lynnwood Bibbens, CEO-founder, ReachTV. “The partnership between ReachTV and NBCUniversal will bring travelers the stories and talent they love and trust across the screens that light up their trips. Our companies share a commitment to truth and positivity for viewers and we’re thrilled to find new ways to enhance the travel experience.”

“NBCUniversal has a longstanding commitment to bringing its content to all audiences on any screen,” said Linda Yaccarino, chairman, global advertising and partnerships, NBCUniversal. “ReachTV gives us the opportunity to create engaging content experiences for our viewers, find new pathways of connection for our marketing partners, as well as shine a light on the incredible business Lynwood has built over the years. We are proud to partner with ReachTV and to unite the company’s expansive footprint with our powerful IP, inspiring, informing, and shaping the journeys of travelers everywhere.”

The expansive new partnership, which builds upon the companies’ relationship since 2019, focuses on two critical areas of NBCUniversal’s and ReachTV’s businesses:

• Best-in-Class Programming: Powered by NBCUniversal Local’s NBC Everywhere, the media and technology company will provide programming to ReachTV’s scaled out-of-home offering. From local, national, and financial news to Peacock, NBC Entertainment, and Sports, consumers will have unprecedented access to entertaining and informing content on every leg of their journey.
• Exclusive Monetization Partnership: A true, reciprocal partnership, NBCUniversal Advertising & Partnerships and ReachTV will work together exclusively to connect audiences and marketers at the cultural crossroads of their travels. The two companies will work in concert on client and agency discussions, with NBCUniversal providing ongoing sales support, market intelligence, and more to ReachTV.