NBCUniversal Launches Creator Accelerator

Today, NBCUniversal announced the launch of the 2022-23 Creator Accelerator program, an initiative to identify and develop the next generation of premium content creators.

NBCU’s inaugural Creator Accelerator cohort is composed of 11 diverse social-first creators who have a collective following of more than 10 million:

• Katie Florence, https://www.tiktok.com/@katieflorence
• Daren Girdner, https://www.tiktok.com/@darendarendaren
• Emily Uribe, https://www.tiktok.com/@emilyuuribe
• Gabriella Carter, https://www.tiktok.com/@growingwithgabby
• Reece Feldman, https://www.tiktok.com/@guywithamoviecamera
• Charlie Curtis-Beard, https://www.tiktok.com/@charliecurtisb
• Erika Priscilla, https://www.tiktok.com/@erikaxpriscilla
• Vijay Nazareth, https://www.tiktok.com/@pixelplayhouse
• Sara Nahusenay, https://www.tiktok.com/@mr.mosebys_lefttit
• Francesca Fiorentini, https://www.tiktok.com/@franifio
• Serena Kerrigan, https://www.tiktok.com/@serenakerrigan

The creators have signed development deals with Universal Studio Group to create original series that are authentic to their content as individual creators.

This announcement is a continuation of NBCUniversal’s commitment to increasing diverse representation both in front of and behind the camera.

From fourth quarter 2022 to 3Q 2023, the creators will each have their own NBCUniversal content development mentor to help develop both scripted and unscripted content. Each creator will go through a greenlight process that includes pitches to business leaders from Universal Studio Group and Peacock.

Kathy Kelly-Brown, NBCU senior vice president, strategic initiatives, said: “Social media has opened up a world of new possibilities for premium video content, including expanding the traditional definition of creative storytellers to include young, up-and-coming diverse creators who are releasing original content on social media almost daily. NBCUniversal is the first major media company to tap into this new generation of creative storytellers thanks to this new, first-of-its-kind accelerator program.

“Empowering the next generation of creative storytellers is a major part of our commitment to diverse representation. By amplifying their ideas on the biggest platform in entertainment, we are leading the industry in creating the future of premium video content for our fans.”