‘Pictionary’ To Air On Fox Television Stations In Fall 2022

Mattel’s Pictionary game will broadcast on the Fox Television Stations (FTS) as a first-run syndicated series in the fall of 2022, announced. Hosted by Jerry O’Connell, the 30-minute show, produced by Fox First Run along with Bill’s Market and Television Production and distributed by CBS Media Ventures (CMV), will broadcast across all of the Fox-owned stations.

In making the announcement, Frank Cicha, FTS EVP of programming, said: “Our partnership with CBS Media Ventures produced an entertaining program worthy of a national launch, but more importantly, we needed to bring Jerry O’Connell back to teach me the game because I still stink at it.”

“After a successful summer run on Fox stations, we’re excited to continue our relationship with Fox and roll out Pictionary to the rest of the country,” said Jonathan Bingaman, EVP sales, CMV. “Game shows have been delivering impressive ratings and growth regardless of daypart, so this is a great opportunity for stations to add another well-known franchise to their lineups.”

Jerry O’Connell will return as host of Pictionary, based on the game of quick sketches and hilarious guesses from Mattel. The broadcast version of the game will follow the rules of at-home play. Two teams of three will consist of two players led by a celebrity captain. One player from the team will draw images that depict a word or phrase found on a card chosen at random, in an effort to have their fellow teammates guess the correct word or phrase on the card. The grand prize winner will receive a trip to an exotic destination.

The program will be executive produced by David Hurwitz and Noah Bonnett. Fred Soulie, SVP-GM of Mattel Television and Phil Breman, VP live-action, serve as co-executive producers for Mattel.