Scripps To Launch Two More Diginets

The Doozy and Defy TV multicast reality networks will launch on July 1. Doozy targets women 25-54 and Defy TV aims for men 25-54.

The E.W. Scripps Co. will introduce two new national television networks — available free to viewers across the country on any television set — as the company continues to capitalize on its position as a full-scale national television company.

The two networks, Doozy and Defy TV, will launch on July 1, 2021. They will give Scripps Networks a portfolio of nine networks, together serving diverse audiences and reaching nearly every U.S. television home.

“By creating compelling new network programming to distribute through Ion’s spectrum, Scripps is expanding the ways it creates value from our ownership of Ion and its powerful distribution platform,” said Scripps Networks President Lisa Knutson.

The two new networks will be demo-specific and reality-based and will carry some of the most-popular and top-rated unscripted shows, nearly 70 in all.

Doozy will serve women ages 25-54 and their strong interest in can’t-stop-watching, unscripted drama that’s surprising and true. Doozy will feature such off-network shows as Storage Wars, Married at First Sight, Hoarders, Little Women: LA and more.

Defy TV will reach men ages 25-54, celebrating the fascinating people living life to the fullest by being who they want to be and doing what they want to do. Its programming will include off-network series such as Pawn Stars, Forged in Fire, American Pickers, The Curse of Oak Island and more.

BRAND CONNECTIONS

At launch, the two networks will be available in at least 75% of U.S. television homes — and in all major markets — with more carriage agreements to be announced.

“These new networks solidify Scripps’ position as the leader in free TV, serving viewers across the country with premium programming they can access on any television set,” Knutson said. “Over-the-air television is growing rapidly, as more and more consumers ‘self-bundle’ by combining free television with subscription video-on-demand services. Doozy and Defy TV join our other networks in providing consumers even more entertaining, engaging — and free — programming. And they reinforce our ability to provide advertisers with effective and diverse reach.”

Doozy and Defy TV join Ion, Bounce, Laff, Grit, Court TV, Court TV Mystery and Newsy in the Scripps Networks portfolio.


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