Sinclair Kicks Off High School Sports Season
Sinclair Broadcast Group begins another season of high school sports coverage, including its popular series Thursday Night Lights/Friday Night Rivals and High School Hoops. Last season Sinclair aired 351 high school football games (more than 1,000 hours), as well as 101 high school basketball games. These included state championship games in Maryland, Nevada, North Carolina, South Carolina, Tennessee and Utah.
“We are excited to be rolling our trucks with the start of another year of high school sports and to again have the opportunity to showcase the participating schools and their student athletes on primetime television,” said Stephen Mann, executive director high school division at Sinclair. “We will proudly continue our Scholar Athlete and school donation programs, in which, through our sponsors, we have awarded over $1,000,000 since the inception of our high school sports franchises.
“Thursday Night Lights/Friday Night Rivals, High School Hoops and our State Championship coverage make Sinclair the dominant leader in the United States for live high school sports coverage. No other broadcaster compares with the commitment to their local communities through high school sports.”
In addition, Sinclair invests in promotion, production and other initiatives annually to broadcast live, local high school sports. Sinclair expects to increase the overall number of hours of high school sports on its stations in the coming year, and says it is “committed to bringing viewers this engaging, local grassroots programming for years to come.”