Telemundo And Billboard Expand Partnership To Introduce New Content Across Platforms

Telemundo and Billboard have expanded their partnership, underscoring the importance of live events and music specials on the network and across all its platforms. Under the new agreement, the companies will collaborate to present the first Latin Women in Music, a new music franchise focused on women’s impact in the music industry, complimenting the Billboard Latin Music Awards.

The companies will also collaborate throughout the year to bring viewers broader multi-platform offerings with new content and formats that will appeal not only to the core musical audience, but also offer more variety catering to different demographics.

“Music is an integral part of our Latino identity and has always played an important role in our content offering across all genres and platforms,” said Ronald Day, Telemundo president of entertainment and content strategy. “Given Billboard’s credibility and expertise in the music industry, we are proud to broaden our long-standing partnership to deliver relevant, high-quality music content as the premiere home for all musical artists all year long.”

“Through the years, Billboard and Telemundo have been the leaders in elevating Latin music globally and giving it the platform and exposure, it deserves,” said Mike Van, Billboard president. “Expanding our partnership further highlights our commitment to Latin music and culture and we are thrilled to offer music fans even more premium content across both brands.”

Leila Cobo, Billboard’s chief content officer for Latin/Español, said: “Billboard and Telemundo’s commitment to Latin music has been unwavering and pioneering. Launching a new property that celebrates and exalts the accomplishments of women in music is yet another example of our enduring vision to celebrate and champion the talent of our time.”

For the first time, Billboard’s Women in Music franchise will expand to recognize the importance of Latin women in the music industry with the first Latin Women in Music.  This two-hour musical special, set to air on Telemundo in May, is a celebration of Latin female artists, executives and creatives who are proactively working for positive change, inclusion and gender parity in the music industry.  Latin Women in Music will honor those who have made a tangible and concrete impact in Latin music and the industry during the previous year, effecting overall positive change on the business.

Celebrating its 25^th year on the network, the Billboard Latin Music Awards  honors the most popular albums, songs and performers in Latin music as determined by Billboard’s weekly charts. Latin music’s longest running awards show will air live on Telemundo on Oct. 5.

In addition, building on these key special events, Telemundo will showcase exclusive content produced by Billboard across its digital and social platforms, including franchises such as 5 Questions With.